Gimlet Media Logo Redesign
My Role
I was solely responsible for the entire Gimlet Media logo redesign, from initial concept development to final execution. My role included designing the logo, creating color variations, developing mockups for various applications, and crafting the brand message and tagline to align with Gimlet’s identity and mission.
Approach
I prioritized simplicity and versatility, developing a modern, minimalist logo that harmonizes with Gimlet’s identity.
Challange
The primary challenge was creating a logo that both reflected Gimlet Media’s unique audio-centric brand identity and maintained adaptability across diverse applications. Balancing simplicity with distinctiveness was essential, requiring several iterations to achieve a design that was modern yet timeless.
Overview
The Gimlet Media logo redesign project aimed to rejuvenate the brand’s visual identity with a modern, clean aesthetic that reflects its focus on audio storytelling.
Company
Gimlet Media
Year
2023
Category
Academic Project
Collaborators
Vinayak Sharma
Duration
2 weeks
